TVLand hosted corporate sponsored promotions which were fully created in-house. The TVLand team was responsible for ideation, casting, directing, designing, and animating each of these promotions.
As the art director of these series of spots, I was responsible for the following tasks:
Collaborated and worked really closely with the director to ensure the right tone for each spot was achieved.
Assisted with casting deliberations.
Created moodboards for stylings and props.
Final approvals for wardrobe and props.
Art Direction provided on location and on set.
Storyboarding and design frames executed prior to animation.
Worked closely with an animators to create the final graphics for each spot.
TVLand: Sponsored Promotions
Client: TVLand
Role: Art Direction, Illustration, Design
Animator: Chase Gordon