These budget tapes were typically created by the brand creative team for executive use in meetings to highlight the successes of the prior year.

Following the visual style of the TVLand Network brand packaging style guide, I designed the typography and created custom graphs that were animated and implemented into the edit. I worked closely with the writer-producer to ensure content was being conveyed clearly and worked closely with the animation team to bring it all to life. One of the main challenges we faced was ideation how to animate the custom graphs to feel as if they were part of the existing brand packaging.